For the Foot Locker seasonal merchandise, I decided to base the designs around back-to-school time. I believe Foot Locker is a popular choice among parents when shopping for their kids’ new shoes before the school year starts. I implemented multiple common school items, such as paper and pencils, into the designs. I also combined different elements of shoes with school supplies to further connect the brand to the season. Finally, I made sure to incorporate the iconic black and white stripes into most of the designs, as it’s the most recognizable design aspect for Foot Locker.