Starbucks Online Ad Campaign

The True Home Brew

For Starbucks ‘True Home Brew’ Ad Campaign, I created designs centered around the packaging itself to encapsulate the Starbucks brand and the product. I captured Starbucks’ cornerstone, coffee, and incorporated many orange, brown, and dark colors, with a hint of Starbucks green. Along with the colors, I also matched the typography and simple, minimalist look in all of the designs. Finally, I created a burnt, textured background in each of the designs to connect with the product packaging, connect with the warmth of coffee, elevate the design, and make the text stand out.